Press and Media

Press and Media problem: Profitability

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Literature Review: Profitability problem for Press and Media

This “Ten Problems for Press and Media in the 2020s” booklet identifies ten relevant areas from very recent contributions put forward at academic level in the form journal articles, conference proceedings and students theses. Ten freely accessible internet references have been selected for each area and direct links are provided at the end of each chapter for own consultation. Our selected references do not intend to mirror ranking indexes nor establish novel classifications. On the contrary, they are meant to represent peer-reviewed, diverse and scientifically-sound case studies for vertical dissemination aimed at non-specialist readers. They will also be able to scoop even more references through the bibliography that is reported at the end of each selected reference.

Without further ado, these are the ten problems that we are going to introduce in this booklet:

  1. profitability, 
  2. subsidies,
  3. entertainment,
  4. artificial intelligence,
  5. disinformation,
  6. trust,
  7. diversity,
  8. regulation,
  9. staff issues,
  10. podcasts.

Each problem has its own dedicated chapter made of an introductory section, a short presentation of the ten selected references and a conclusions section.

The final chapter of this booklet will report the conclusions from each chapter again in order to provide a complete executive summary.

1 Profitability

THE PROBLEM — It is commonplace to declare that journalism is in trouble, under siege or in crisis. In most cases, a move away from direct donor funding would mean immediate economic demise for independent new media players. Technological advances have introduced changes in digital media business and funding models. The landscape of audiovisual broadcasting is quickly changing with online streaming services gaining popularity and relevance. The role of media in society is changing and the profitability of traditional news organizations is being questioned. Public perception toward a message or content of a news is deeply influenced by the social media themselves, either strong or weak.

CASE STUDIES — … buy this booklet from Amazon

CONCLUSIONS — For news capitalists, systemic journalists, Fourth Estate idealists and normative media scholars. news is a commodity which is consumed by readers, viewers and listeners. In view of their dependence on private and institutional donations, the non-profit sector could be particularly affected by the COVID-19 pandemic, whatever their size and sector. Traditional “legacy” newspapers are reacting to the superior business performance of digital intermediaries such as Google and Facebook, which capture a big part of total digital advertising revenues. Competition authorities need to rethink the conditions and obligations they impose on centralized marketing arrangements in football broadcasting rights for Europe. The COVID-19 pandemic led to a strange spectacle of sport performers operating in empty “cathedrals”, often with a “faked” crowd presence. Newsrooms must be made attractive to a young and diverse talent pool who will have to be convinced that the news business still has a bright future. When a sponsored post occurs on a blog, high blogger expertise is more effective when the advertising intent is to raise awareness versus increase trial. It is TikTok’s powerful recommendation mechanism algorithm that makes users like this application, and provides accurate promotion for commercial profit activities. In the digital era, the journalists working life were busy and the new media workers were more stressed than journalists in traditional media organizations. Maturity of the media system and total number of mass media have a noticeable positive correlation with the population of a city, and a much weaker correlation with economic and social-cultural factors.

TEN FREE REFERENCES FROM THE INTERNET — … buy this booklet from Amazon

“Ten Problems for Press and Media in the 2020s” booklet for Amazon Kindle, 2020; click on the cover to go to the dedicated Amazon listing page 

booklet updated on 5 May 2021, now on sale as version 1.1 

By TenProblems

Literature Reviews for Inquisitive Minds