Sales problem: Conscious Consumer

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Literature Review: Conscious Consumer problem for Sales

This “Ten Problems for Sales in the 2020s” booklet identifies ten relevant areas from very recent contributions put forward at academic level in the form journal articles, conference proceedings and students’ theses. Ten freely accessible internet references have been selected for each area and direct links are provided at the end of each chapter for own consultation. Our selected references do not intend to mirror ranking indexes nor establish novel classifications. On the contrary, they are meant to represent peer-reviewed, diverse and scientifically-sound case studies for vertical dissemination aimed at non-specialist readers. They will also be able to scoop even more references through the bibliography that is reported at the end of each selected reference.

Without further ado, these are the ten problems that we are going to introduce in this booklet:

  1. digital technology,
  2. conscious consumer,
  3. mobile payments,
  4. agritech,
  5. retail experience,
  6. popular products,
  7. sustainable fashion,
  8. plant-based diet,
  9. digital marketing,
  10. b2c platforms.

Each problem has its own dedicated chapter made of an introductory section, a short presentation of the ten selected references and a conclusions section.

The final chapter of this booklet will report the conclusions from each chapter again in order to provide a complete executive summary.

2 Conscious Consumer

THE PROBLEM — School education plays a vital role in providing children with skills and habits for conscious consumption. Socially responsible consumer behavior is becoming increasingly important as a market driver. It is important to identify different types of consumers in order to develop and implement tailored intervention strategies.

CASE STUDIES — … buy this booklet from Amazon …

CONCLUSIONS — Action research activities positively affect students’ awareness and perception of conscious consumerism. In general, socially responsible consumer behaviors has been a very fragmented field of study addressed through corporate social responsibility. Segment-specific intervention and communication strategies to promote environmentally-friendly food consumption, are needed. The use of the pictorial information is “justified” by verbal cues, so that the perceived environmental friendliness increases. There is a strong implication that those who consume sustainably are also very likely to purchase clean label food products. Consumer involvement plays a central role in explaining intention to participate in online group buying. Ethnocentric consumption, in turn, is thought to be driven by concern for the national economy, especially for the loss of domestic jobs. While promoting their products, sustainable industries must focus on themes of messages related to normative motivations, hedonic motivations and gain motivations. Ecologically conscious behaviors include recycling, reduction, re- use, boycotts of harmful products, and buying green products. Childhood education and awareness raising are important to shape routines and behavioral patterns with proper messages and impulses.

TEN FREE REFERENCES FROM THE INTERNET — … buy this booklet from Amazon …

“Ten Problems for Sales in the 2020s” booklet for Amazon Kindle, 2020; click on the cover to go to the dedicated Amazon listing page

By TenProblems

Literature Reviews for Inquisitive Minds