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Literature Review: Mobile Payments problem for Sales
This “Ten Problems for Sales in the 2020s” booklet identifies ten relevant areas from very recent contributions put forward at academic level in the form journal articles, conference proceedings and students’ theses. Ten freely accessible internet references have been selected for each area and direct links are provided at the end of each chapter for own consultation. Our selected references do not intend to mirror ranking indexes nor establish novel classifications. On the contrary, they are meant to represent peer-reviewed, diverse and scientifically-sound case studies for vertical dissemination aimed at non-specialist readers. They will also be able to scoop even more references through the bibliography that is reported at the end of each selected reference.
Without further ado, these are the ten problems that we are going to introduce in this booklet:
- digital technology,
- conscious consumer,
- mobile payments,
- retail experience,
- popular products,
- sustainable fashion,
- plant-based diet,
- digital marketing,
- b2c platforms.
Each problem has its own dedicated chapter made of an introductory section, a short presentation of the ten selected references and a conclusions section.
The final chapter of this booklet will report the conclusions from each chapter again in order to provide a complete executive summary.
3 Mobile Payments
THE PROBLEM — Nowadays the increasing number of e-commerce systems and online services raises the need for online payment systems. Growth in non-cash transactions has increased rapidly throughout the world. Mobile payment offers a key advantage over cash payment by reducing costs and alleviating frictions in economic transactions.
CASE STUDIES — … buy this booklet from Amazon …
CONCLUSIONS — While the centralized payment systems offer a large variety of features, they cost more and tends to be less trust worthy. Mobile payment technology generates the perception of a more fluid service and reaches an audience increasingly heterogeneous. The reduced transaction cost allows consumers to increase their spending capacity, which further fosters business growth. It turns out that the use of electronic goods also increases in line with the increasing use of E-Wallet. Accepting contactless payments contributes to an increase in total card-sales amount and count in France. Payment methods tend to influence millennials in Sweden differently depending on several factors such as trust, ease of use, and time consumption. The alternative of switching to digital payments in India involves an entry cost which restricts its usage to consumers above a certain threshold level of consumption. All issues arising from cashless society need to be considered deeply by the relevant parties in Malaysia especially policymakers and regulators. Most micro-, small- and medium- sized enterprises in Indonesia feel the positive impact of non-cash payment systems. For mobile payment technology to be adopted by merchants in Ethiopia, they should perceive it as a useful and quick way of selling compared with the traditional sales.
TEN FREE REFERENCES FROM THE INTERNET — … buy this booklet from Amazon …