Sales problem: Sustainable Fashion

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Literature Review: Sustainable Fashion problem for Sales

This “Ten Problems for Sales in the 2020s” booklet identifies ten relevant areas from very recent contributions put forward at academic level in the form journal articles, conference proceedings and students’ theses. Ten freely accessible internet references have been selected for each area and direct links are provided at the end of each chapter for own consultation. Our selected references do not intend to mirror ranking indexes nor establish novel classifications. On the contrary, they are meant to represent peer-reviewed, diverse and scientifically-sound case studies for vertical dissemination aimed at non-specialist readers. They will also be able to scoop even more references through the bibliography that is reported at the end of each selected reference.

Without further ado, these are the ten problems that we are going to introduce in this booklet:

  1. digital technology,
  2. conscious consumer,
  3. mobile payments,
  4. agritech,
  5. retail experience,
  6. popular products,
  7. sustainable fashion,
  8. plant-based diet,
  9. digital marketing,
  10. b2c platforms.

Each problem has its own dedicated chapter made of an introductory section, a short presentation of the ten selected references and a conclusions section.

The final chapter of this booklet will report the conclusions from each chapter again in order to provide a complete executive summary.

7 Sustainable Fashion

THE PROBLEM — Structural barriers such as a lack of reuse opportunities, limited choice in second-hand purchasing options, a lack of recycling availability and limited alternatives to laundering, constrain the ability to engage in sustainable fashion behaviors. Fashion companies should focus on the eco-friendly fabric factor to generate consumer awareness of sustainable fashion.

CASE STUDIES — … buy this booklet from Amazon …

CONCLUSIONS — Sustainable fashion research is largely defined by two approaches: pragmatic change and radical change. Fast fashion brands are increasingly introducing sustainable fashion products and engaging in a variety of activities to improve their brand image in terms of sustainability. It is challenging to organize reuse-based fashion retail. The priority of style and price is too enshrined within consumers that it is difficult for sustainable fashion companies to redirect their focus on sustainability aspects. The rapid growth of fashion industry has also had a profound negative impact on social culture and natural environment. Business relationships and buying practices in the fashion industry are heavily in favor of brands and wholesalers, leaving suppliers struggling to survive. Because of the Covid-19 pandemic, even the slow change-embracing fashion industry is witnessing a new paradigm of conscious consumerism and sustainability. Analytical elements such as prior learning, disorienting dilemmas, action engagement and network building figure prominently in the learning process and outcomes in the development of the sustainable fashion niche in Mexico. The sustainable development process of the Chinese fashion industry is still relatively slow and there are some obstacles. Although the retailers in the apparel industry in The Netherlands face numerous challenges throughout their supply chain, they are trying combine all the three facets of sustainability in practice.

TEN FREE REFERENCES FROM THE INTERNET — … buy this booklet from Amazon …

“Ten Problems for Sales in the 2020s” booklet for Amazon Kindle, 2020; click on the cover to go to the dedicated Amazon listing page

By TenProblems

Literature Reviews for Inquisitive Minds