Fashion problem: Quality

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Literature Review: Quality problem for Fashion

This “Ten Problems for Fashion in the 2020s” booklet identifies ten relevant areas from very recent contributions put forward at academic level in the form journal articles, conference proceedings and students’ theses. Ten freely accessible internet references have been selected for each area and direct links are provided at the end of each chapter for own consultation. Our selected references do not intend to mirror ranking indexes nor establish novel classifications. On the contrary, they are meant to represent peer-reviewed, diverse and scientifically-sound case studies for vertical dissemination aimed at non-specialist readers. They will also be able to scoop even more references through the bibliography that is reported at the end of each selected reference.

Without further ado, these are the ten problems that we are going to introduce in this booklet:

  1. sustainability,
  2. retail,
  3. quality,
  4. materials,
  5. pollution,
  6. recycling,
  7. human rights,
  8. responsibility,
  9. social media,
  10. funding.

Each problem has its own dedicated chapter made of an introductory section, a short presentation of the ten selected references and a conclusions section.

The final chapter of this booklet will report the conclusions from each chapter again in order to provide a complete executive summary.

3 Quality

THE PROBLEM — Short garment lifespans are the result of low quality, rapidly changing trends and consumer dissatisfaction, which leads to early disposal. Consumer skills in recognizing clothing quality are weak. Designing for longevity, by focusing on aspects such as emotional and physical durability have been cited as possible solutions. Extending the life of a garment has been demonstrated to be the most effective way of reducing environmental impact.

CASE STUDIES — … buy this booklet from Amazon …

CONCLUSIONS — Technical quality can extend the use time of a garment and even enhance the circularity of materials in the waste phase. Consumers should buy clothing they want to use at least 30 times. Premature disposal of garments was supported by communicative failure, dissatisfaction in textile and fit quality expectations. The material that fuels the fire of fast fashion is polyester, a polluting plastic made from fossil fuels that is in over half of our clothing. European producers are world leaders in the markets for technical/industrial textiles and high-quality garments with a high design content. Consumers focus far more on the quality of fiber and manufacture after participation in pro-environmental workshops. Recent work has allowed Patagonia brand to recycle old fishing nets into their hat brims and even a high-quality yarn. Fashion skills can be used in mending practices to generate a pre-defined set of aesthetic parameters of different scales of engagement with clothing. The practice of second-hand shopping is one that is largely driven by gaining symbolic and cultural capital. Counterfeit dominance negatively affects the perceived quality and purchase intention of luxury fashion brands across product categories for Anglo-American, but not for Asian, consumers.

TEN FREE REFERENCES FROM THE INTERNET — … buy this booklet from Amazon …

Fashion Problems
“Ten Problems for Fashion in the 2020s” booklet for Amazon Kindle, 2021; click on the cover to go to the dedicated Amazon listing page

By TenProblems

Literature Reviews for Inquisitive Minds